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    When Moisturizer Just Isn't Enough

    Aug 29, 2018 1:10:00 PM

    In our 20’s and 30’s a good cleanser and daily moisturizer is pretty much all that’s needed to keep the skin well cared for. As we age however, the body’s ability to produce enough moisture to keep the skin cells plump and youthful becomes increasingly more difficult. This is when it’s critical to help the process and promote anti-aging with a serum. So what exactly is a serum? We’ve got the answer:


    Serum is a basic skin care staple and which is applied to the skin after it is cleansed but before applying a moisturizer. It is inherently different than a moisturizer because it is formulated with smaller molecules that penetrate the skin more readily and carry a higher concentration of active ingredients than those found in moisturizer.


    There are several types of serums formulated to target skin care concerns from hyperpigmentation, to hydration to general anti-aging and wrinkles. Whatever your concern, there is a serum for it.


    It’s important to note that due to the high concentration of active ingredients, serums will cost more than moisturizers. And although prices may be higher, they produce significant results that are worth the investment.


    When choosing a serum that’s right for you, here are some things to consider:


    • What concern are you trying to target? Wrinkles, hydration, skin discoloration? Once you define this, look for something that specifically works to help this. Ingredients such as hyaluronic acid and peptides work specifically to plump the skin cells and visibly reduce the appearance of wrinkles. If this is something you feel you need, look for these on the ingredients list. Be sure it’s one of the top 5 on the list for best results.


    • What are you willing to pay? You’ve heard it before: you get what you pay for. Good quality ingredients and research go into a good quality serums and the price will reflect this. A little will go a long way though so apply sparingly. Drugstore serums will offer little to no help, so don’t waste your money.


    • Don’t be afraid to consult a dermatologist or aesthetician for their opinion – most will offer a free consultation.


    Most importantly – be consistent and be patient. Your skin concern did not occur overnight and it won’t be rectified immediately either. Be sure to apply it as directed and give it 4-8 weeks to produce results.


    Here are some serums that we love that have had excellent results:


    Tags: Anti-Aging, Healthy Skin, hydration, Youthful, estheticians, Serums, Promises, hyaluronic acid, radiant skin, glowing skin